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No-nonsense website visitor statistics

Web stats are very important. They tell you what results you are getting from the money you spend promoting your website. The problem with most web stats is that they provide lots of pretty graphs and tell you very little. See Hit or Myth for the full story.

We decided that our stats should be as useful, quick and user friendly as our content management system. That's why we developed our own unique stats package. You will find that it provides all the information you need on one easy-to-understand page.

 

123Live web stats don't measure ill-defined "hits", we only measure real page views by real people. And the stats are clever enough to only count one page view for each unique visitor each day, even if they visit the same page a hundred times.

123Live web stats cut the waffle and tell you what's really happening on your website.

 

Example screen shots:

 

The red box gives you a quick overview while the second box provides more detail about the number of visitors and separates out those where we can detect that they are unique individuals.

The third box gives a breakdown by day, allowing you to spot trends.

 

The day-of-week box tells you which is your website's most active day, allowing you to target advertising and promotion more effectively.

 

The breakdown by page is useful for spotting pages that people do not often visit. Is it because the page is not signposted clearly, would it be better in a more prominent position, or is it just irrelevant to your target audience?

 

If a visitor came to your site via a link on another website, that website is the referrer. Clearly it is very useful to know where your traffic is coming from.

 

Sounds technical but it's very useful if you are doing any sort of paid-for online marketing. A querystring is the bit after the "?" in a web address. In this example the site is being advertised on Google. Instead of just using the regular web address the link in each advert contains a querystring,
e.g. yoursite.co.uk/?google-advert-1 or yoursite.co.uk/?google-advert-2

Now, instead of taking the advertiser's word for it, you can see for yourself how many visitors each advert brought to your site.

 

The search term is the phrase people typed into a search engine to find your site. Reviewing your search terms allows you to optimise your website for better search engine ranking