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Who is it for?

The guide has been written for anyone tasked with responsibility for the design, content, maintenance and promotion of a business website. The guide imparts sufficient understanding to empower a non-technical person to make effective decisions about how their website should be built, who should build it, who should maintain the content and how the website should be promoted online.

This guide is designed for people who would describe themselves as ‘computer literate’, i.e. they use a computer as part of their daily work routine, but have no interest in ‘getting under the bonnet’ and tinkering. The aim is to enable you to have a sensible conversation with the graphic designers, programmers, copywriters and others that will be required to make your website a success.

Contents: