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Using your Content Managed
website for Google Adsense adverts

Google Adsense allows you to place context-sensitive advertising on your website. Google Adsense are adverts that automatically adjust to the content of your web page.

To our way of thinking they are the very best (or least worst) type of internet advertising, Google Adsense adverts are simple text or graphical adverts which are relevant to the content of the web page you are looking at.

	An example of Adsense context-sensitive adverts

An example

Let's imagine you have a page about your favourite car. The Google Adsense adverts showing on that page will relate to the content of that specific page. So it may show Adsense adverts from companies selling car insurance, or accessories or perhaps new cars.

The advertisers pay Google every time someone clicks on their advert, regardless of whether they make a sale. If someone clicks on an adsense advert showing on one of your web pages, you take a slice of the revenue.

The good news is that you don't have to lift a finger. The adverts are delivered automatically by Google right into your web page. Google takes a snapshot of your web pages every couple of days, and Google chooses the adverts depending on the content of Google's snapshot (cached page).

How much do you have to pay Google?

Nothing. Simple. It's free. Just sign up with Google Adsense and after Google have reviewed the content of your website to make sure it fits within their guidelines, you can be up and running in a few days.

What's the best way to make money from Google Adsense?

Just get people to your site by providing interesting, accurate and relevant information. Make the content of each web page showing Google Adsense adverts as specific as possible, that way the advertising will be clearly targetted and you will achieve more "click throughs", each click through generates income for you.

How much do I get when someone clicks on an advert?

That all depends on the content of your web page. When companies want to show their adverts on Google and Google's content network (which includes your website), they bid for keywords and key phrases. Some keywords are cheap because no one wants them. A company can show their advert on Google for only 5p a click if they choose to show it on web pages discussing "hippopotami". But how many people sell hippopotami?

Choosing a subject such as mortgages or pensions, and many others, can result in an income of several pounds every time someone clicks on a Google Adsense advert.

Are all websites suitable for Google Adsense adverts?

No. There are a lot of things that will prevent Google from "crawling" your web pages. If Google cannot crawl your pages Adsense will show public service adverts (PSA), for which you will not get paid. Some of the things that make a website unsuitable for Adsense are:

• Frames or Iframes (inline frames)
• Database driven content
• Javascript links
• Text generated by javascript
• Flash - Google cannot read the text if it is rendered in Macromedia Flash
• Text rendered as graphics
• URLs with querystrings

How can I maintain my website content quickly and be sure my website is compatible with Google Adsense?

That's where we come in. 123Live is simply a very, very easy way to edit and publish your website using just Internet Explorer. And it published your web pages as bog-standard, regular HTML that is fully compatible with Google Adsense. This also means that your website will be quick to load and be a joy for your users to navigate.