Copywriting

Copywriting is the art of putting words together that engage the reader. Professional copywriters use Conversational Direct English (CDE). CDE is about writing in the same way you talk. Like this.

A lot of business owners find it hard to 'blow their own trumpet' and tell people how good they are. They often find it hard to explain their business to an outsider, in a way that doesn't send them to sleep, or have them scratching their heads wondering what it's all about.

Using the right copy is especially important on your home page. It's also vital on 'action' pages such as your contact page. With the right copy you can increase response rates dramatically. You'll also find people saying things like 'wow, your site was really friendly and easy to understand'.

We recommend our professional copywriters be brought in a month or so after you go live. At this point you have already populated the content of your website, so our copywriters have plenty of material to work with. You will also have some benchmark visitor statistics so that you can easily measure the effectiveness of the new copy.

Copywriting starts from just a few hundred pounds. So if you're spending thousands a year on promoting your website, it could be money well spent.